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Every trade on Endcap, live. The tape updates in place as new positions clear.

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@drewhayesBoughtNOat 54¢+131 SP(344 sh)on First DTC beauty to $1B revenue in 2026: Rare Beauty6m ago
@drewhayesBoughtNOat 38¢+43 SP(71 sh)on Sephora's biggest 2026 brand launch: Skims Beauty6h ago
@logantorresBoughtNOat 39¢+51 SP(87 sh)on Skincare ingredient of the year 2026: Niacinamide6h ago
@skylerunderhillBoughtNOat 48¢+20 SP(39 sh)on Skincare ingredient of the year 2026: Bakuchiol6h ago
@sagecarrilloBoughtNOat 51¢+80 SP(181 sh)on Sephora's biggest 2026 brand launch: Florence by Mills9h ago
@parkersantosBoughtNOat 35¢+55 SP(87 sh)on Sephora's biggest 2026 brand launch: Other15h ago
@rowancarrilloBoughtNOat 36¢+23 SP(36 sh)on Sephora's biggest 2026 brand launch: REM Beauty16h ago
@audenparkBoughtNOat 50¢+30 SP(62 sh)on Celebrity beauty brand shutdown 2026: Pleasing (Harry Styles)17h ago
@grayhaleBoughtNOat 73¢+22 SP(85 sh)on Sephora's biggest 2026 brand launch: Skims Beauty19h ago
@remymossBoughtNOat 61¢+80 SP(235 sh)on Sephora's biggest 2026 brand launch: Selena Gomez expansion22h ago
@logantorresBoughtNOat 42¢+34 SP(61 sh)on Celebrity beauty brand shutdown 2026: Item Beauty23h ago
@tatumwalshBoughtNOat 64¢+34 SP(101 sh)on Rhode (Hailey Bieber) acquisition price if sold: $1B to $2B1d ago
@taylorvargasBoughtNOat 15¢+76 SP(90 sh)on Rhode (Hailey Bieber) acquisition price if sold: Not sold in 20261d ago
@drewhayesBoughtNOat 38¢+63 SP(107 sh)on Sephora's biggest 2026 brand launch: Other1d ago
@frankieblakeBoughtNOat 39¢+73 SP(125 sh)on L'Oreal's biggest 2026 indie beauty acquisition: Rare Beauty1d ago
@lanechenBoughtNOat 17¢+46 SP(56 sh)on Rhode (Hailey Bieber) acquisition price if sold: Over $2B1d ago
@elliotalvarezBoughtNOat 38¢+80 SP(136 sh)on Sephora's biggest 2026 brand launch: REM Beauty1d ago
@kaipatelBoughtNOat 44¢+80 SP(152 sh)on Sephora's biggest 2026 brand launch: Other1d ago
@tatumchenBoughtNOat 37¢+72 SP(120 sh)on First DTC beauty to $1B revenue in 2026: Glossier1d ago
@drewhayesBoughtNOat 72¢+80 SP(354 sh)on Sephora's biggest 2026 brand launch: Skims Beauty2d ago
@grayhaleBoughtNOat 48¢+80 SP(168 sh)on Sephora's biggest 2026 brand launch: Rhode (Hailey Bieber)2d ago
@remymossBoughtNOat 42¢+34 SP(60 sh)on Celebrity beauty brand shutdown 2026: Honest Beauty2d ago
@alexkhanBoughtNOat 52¢+16 SP(34 sh)on L'Oreal's biggest 2026 indie beauty acquisition: No L'Oreal acquisition2d ago
@wrenvargasBoughtNOat 49¢+62 SP(130 sh)on Sephora's biggest 2026 brand launch: Other2d ago
@reesekhanBoughtNOat 44¢+16 SP(29 sh)on L'Oreal's biggest 2026 indie beauty acquisition: Glow Recipe2d ago
@darbyblakeBoughtNOat 44¢+50 SP(94 sh)on Sephora's biggest 2026 brand launch: REM Beauty2d ago
@juneyoonBoughtNOat 40¢+28 SP(47 sh)on L'Oreal's biggest 2026 indie beauty acquisition: Kosas2d ago
@caseyokaforBoughtNOat 42¢+68 SP(125 sh)on Celebrity beauty brand shutdown 2026: JLO Beauty2d ago
@lanechenBoughtNOat 51¢+68 SP(151 sh)on Skincare ingredient of the year 2026: Centella2d ago
@averylopezBoughtNOat 43¢+62 SP(116 sh)on Celebrity beauty brand shutdown 2026: Honest Beauty2d ago
@parkersantosBoughtNOat 51¢+77 SP(172 sh)on Rhode (Hailey Bieber) acquisition price if sold: $500M to $1B2d ago
@logantorresBoughtNOat 48¢+22 SP(43 sh)on Skincare ingredient of the year 2026: Niacinamide2d ago
@parkersantosBoughtNOat 51¢+80 SP(180 sh)on Sephora's biggest 2026 brand launch: Other2d ago
@skylercarrilloBoughtNOat 40¢+80 SP(142 sh)on L'Oreal's biggest 2026 indie beauty acquisition: Tower 282d ago
@kaiunderhillBoughtNOat 43¢+75 SP(141 sh)on Skincare ingredient of the year 2026: Niacinamide2d ago
@skylercarrilloBoughtNOat 49¢+43 SP(88 sh)on Sephora's biggest 2026 brand launch: REM Beauty3d ago
@noelyoonBoughtNOat 50¢+40 SP(84 sh)on Skincare ingredient of the year 2026: Bakuchiol3d ago
@sashavargasBoughtNOat 33¢+64 SP(99 sh)on L'Oreal's biggest 2026 indie beauty acquisition: Saie3d ago
@parkerokaforBoughtNOat 17¢+79 SP(96 sh)on Rhode (Hailey Bieber) acquisition price if sold: Not sold in 20263d ago
@micahbennettBoughtNOat 45¢+69 SP(133 sh)on L'Oreal's biggest 2026 indie beauty acquisition: Rare Beauty3d ago
@sashaparkBoughtNOat 47¢+25 SP(48 sh)on L'Oreal's biggest 2026 indie beauty acquisition: Tower 283d ago
@elliotalvarezBoughtNOat 62¢+70 SP(208 sh)on Sephora's biggest 2026 brand launch: Florence by Mills3d ago
@kaidiazBoughtNOat 45¢+26 SP(49 sh)on Celebrity beauty brand shutdown 2026: Item Beauty3d ago
@sagecarrilloBoughtNOat 53¢+30 SP(67 sh)on Sephora's biggest 2026 brand launch: REM Beauty4d ago
@parkersantosBoughtNOat 53¢+28 SP(62 sh)on L'Oreal's biggest 2026 indie beauty acquisition: No L'Oreal acquisition4d ago
@sashahayesBoughtNOat 19¢+13 SP(16 sh)on Rhode (Hailey Bieber) acquisition price if sold: Over $2B4d ago
@morgansantosBoughtNOat 43¢+48 SP(87 sh)on First DTC beauty to $1B revenue in 2026: Glossier4d ago
@reesekhanBoughtNOat 53¢+80 SP(189 sh)on Sephora's biggest 2026 brand launch: Other4d ago
@elliskhanBoughtNOat 36¢+80 SP(132 sh)on Sephora's biggest 2026 brand launch: Florence by Mills4d ago
@elliotalvarezBoughtNOat 40¢+65 SP(114 sh)on Sephora's biggest 2026 brand launch: Rhode (Hailey Bieber)4d ago