Will a functional coffee brand cross $100M revenue in CY 2026?

Resolution

Resolves YES if any brand whose primary product is coffee or coffee-derived (RTD, ground, capsule, mushroom blend, MCT blend, or similar) AND that markets a specific functional benefit (energy, focus, mood, gut, adaptogen) publicly reports OR is reported in Bloomberg / WSJ / Reuters / BevNET / Modern Retail to have generated $100M USD or more in CY 2026 net revenue. Examples that would qualify: Super Coffee (Kitu Life), Four Sigmatic, Laird Superfood, RYZE Mushroom Coffee, Bulletproof Coffee, Chamberlain Coffee (if functional positioning). Generic ground or RTD coffee brands without a functional claim (e.g. La Colombe, Stumptown) do not count. Resolution by 2026-12-31 11:59pm PT plus a 90-day admin window for annual figures.

Resolves by Mar 23, 2027.