Will KeHE add 20+ new functional beverage SKUs to its natural set in 2026?

Resolution

Resolves YES if KeHE Distributors adds 20 or more new functional beverage SKUs (where 1 SKU = 1 unique UPC) to its Natural / Specialty distribution program between 2026-01-01 and 2026-12-31 11:59pm PT. Functional definition: any beverage SKU making a specific functional claim (adaptogen, prebiotic, nootropic, mood, energy, electrolyte, gut, immunity). Net of discontinuations is acceptable, but admin will prefer gross-additions count when both are knowable. Sources, in priority order: KeHE Show announcement or trade-press coverage of KeHE's category review (BevNET, Food Dive, Modern Retail), or a KeHE category-manager statement to BevNET. SKU counts from KeHE's own ordering portal (KeHE Connect) may be used by admin with private verification.

Source: https://www.kehe.com/

Resolves by Feb 6, 2027.